See how this all links together? First, you deliver on your commitments. As you deliver, you let people know that you have delivered. Not obnoxiously, but enough so you build a reputation for success. Now, you've built a reputation for delivery and success. You have earned your personal power. You keep doing that.
Now, you have power in the organization. You can start influencing people. You see what other people want, and you explain what you want. You listen. You explain. You look for short and long-term wins. You're not salesy, that doesn't work. But what does work is looking for an outcome that both of you can live with for the short and long term.
There's more for influence, but this works for verbal influence and was the topic of my keynote at the Better Software/Agile Development Practices conference. I posted my slides on slideshare.
You start from where you are. This is a building process. You are not going to get there overnight. But, you can be more powerful and more influential. Do try and let me know what you did.
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